Franchise in Croatia
There are very few franchise business in Croatia at the moment. And those that are present are not known to the public. Not in terms of being unknown as brands, but people not being aware that those businesses are run as franchises. Some of them have been on the market for a long time (American Express) and therefore they are part of our everyday life and we do not even know they are franchise business. Some came approximately 10 years ago (Mc Donald’s) and some in the past year or two (City Express, Body Creator, Subway, etc.).
Some Croatian companies see a franchise business model as a way of expanding with reduced financial investment. We are witnesses of adds in the papers in which Croatian trade association offers a possibility of opening franchises with the purpose of expanding. One fast food chain from Zagreb is offering franchises to the people interested. The largest Croatian chocolate and cookie producer is using franchise business model as their distribution channel in the past few years. Domestic companies offering franchise are: Elektromaterijal, Kraš, Rubelj Grill, etc.